Intel 1998 Financial Status Essays - American Brands,

Intel 1998 Financial Status David Pawlowski Intel 1998 Financial Status Company Info: Intel Corp was founded in 1968, in the state of California. Intel is an independent company; it is not a subsidiary, nor does it have subsidiaries. Furthermore, it is well known for its microprocessors for PCs, chipsets, flash memory, embedded control chips, and network communications products. The purchasers of the products are original equipment manufacturers, PC users, and other manufacturers. Intel makes computer hardware including motherboards, microprocessors, and chips. It is responsible for approximately 90% of the computer microprocessors. In 1971 the 4004 was Intel's first microprocessor. This breakthrough invention powered the Busicom calculator and paved the way for embedding intelligence in inanimate objects as well as the personal computer. Then in 1974 the 8080 became the brains of the first personal computer--the Altair, allegedly named for a destination of the Starship Enterprise from the StarTrek television show. Computer hobbyists could purchase a kit for the Altair for $395. Within months, it sold tens of thousands, creating the first PC back orders in history. In 1989 the 486TM generation really meant you go from a command-level computer into point-and-click computing. I could have a color computer for the first time and do desktop publishing at a significant speed, recalls technology historian David K.Allison of the Smithsonian's National Museum of American History. The Intel 486TM processor was the first to offer a built-in math coprocessor, which speeds up computing because it offers complex math functio ns from the central processor. Then in 1993 the Pentium? processor allowed computers to more easily incorporate real world data such as speech, sound, handwriting and photographic images. The name Pentium?, mentioned in the comics and on television talk shows, became a household word soon after introduction. In 1999 the Pentium? III XeonTM processor extends Intel's offerings to the workstation and server market segments, providing additional performance for e-Commerce applications and advanced business computing. The processors incorporate the Pentium? III processor's 70 SIMD instructions, which enhance multimedia and streaming video applications. The Pentium? III XeonTM processor's advance cache technology speeds information from the system bus to the processor, significantly boosting performance. It is designed for systems with multiprocessor configurations. Intel has only one competitor, and it is a multinational corporation with offices based in over 10 countries. In addition, the company employs 64,500 people, and its annual net income in 1998 was 26,273,000,000 dollars. Its shares are traded on NASDAQ and the Swiss Exchange. Furthermore, the stock ticker symbol is INTC. Thus, we consider Intel to be a large company. Economic, Social, Legal and Political Environment: Intel is growing steadily with the economy. Legal battles for patent, infringements, and trust laws could cost the company billions of dollars. Intergraphs claims infringement on five of their patents by Intel. Intergraph believes they are entitled to 2.2 billion dollars for Intel's alleged patent infringement and they believe they are entitled to 500 million for violation of antitrust laws. Intel has counter filed a lawsuit against Intergraph claiming that they violated seven of Intel's patents. In addition, Techsearch has filed a lawsuit against Intel for patent infringement. Techsearch will be entailed to 2-8 billion dollars if their lawsuit is successful. While the outcome of these lawsuits is uncertain at this time, Intel believes that the outcome of these lawsuits will be favorable to the financial success of the company and have no material adverse effect on the financial position of the company. Intel is unable to take into account any set amount of expense or loss of net inc ome due to these uncertainties. Intel is also currently under investigation by the EPA in California for allegedly contaminating ground water at one of their former plant sites. Intel has made agreements with some of the other companies on the EPA's superfund list and has traded tax leases with these companies in exchange for them covering most of the cost of this potential clean up for which they would be responsible. This clean up is expected to cost a minimal amount of money for Intel and is not expected to have any material adverse effect on the company's financial position. Industry: All divisions of the computer industry including hardware has been growing rapidly in the last ten years due to

Jack the Ripper essays

Jack the Ripper essays Jack the Ripper Essay, Page 1 On August 31, 1888, at 3:45 a.m. the body of a woman was found in Whitechapel. Her throat was cut, deeply enough that her spinal cord had been severed. Her abdomen was cut open so much that her skin could be lifted and laid down as a flap to expose her internal organs, some of which were missing. Upon further inspection, the coroner learned her genitals had also been mutilated, with two small stab wounds. On September 8, 1888, at 6:10 a.m. Scotland Yard learns of another murder. The victim was a female, found with her throat cut, and disembowelled. The morning of September 30th would bring a new feeling of unease to Scotland Yard. Two women were found murdered, one of which only had her throat cut. The other, however had facial mutilations so severe that it was nearly impossible to make an identification. Like the previous victims, her throat was cut, and she had been disembowelled. The killer took her uterus and left kidney. Near her body, a bloody piece of her apron, as well as an inscription on the wall reading The Juwes are the men who will not be blamed for nothing were found. Up until this point Scotland Yard was unable to indicate a possible profession the killer may have worked in, as there was no need for a knowledge of the human anatomy. After this murder, however, Scotland Yard began to look for a qualified surgeon, or a surgical student, as the missing organs were difficult to find and remove quickly, unless there was a prior knowledge Then, on November 9, 1888, a fifth woman was found in her home. Her throat was cut, and once again her entire body was mutilated. These women were all prostitutes, or unfortunates as they were called at the time, who lived in lodging houses and workhouses. Fifteen other murders were committed around the same time which tend to be attributed to him as well. Howeve...

Explain Essay Example | Topics and Well Written Essays - 250 words - 3

Explain - Essay Example The customer enters the restaurant, then interacts with the employees through greetings. The customer then orders for a meal at the cashier. After the order, the client walks into the dining room where food is served. After consumption of the food, the customer pays and exits the premises (Cilli And Olieves Restaurant). This stage involves the employees and their service to the customer. The employee receives the order from the customer and the preparation and serving of the food commences. After the food is prepared, it is delivered to the client and upon completion, the customer pays the bill, which is received by the person at the payment area. The back stage is the basis of internal interactions. This area is the kitchen area where the preparation of food takes place. When the orders are received, supply department delivers the relevant ingredients for food preparation. The area also involves washing of dishes and garbage disposal from the leftovers (Cilli And Olieves Restaurant). This area is the focal point of the restaurant operation. This area is where the payroll system is established and the overall running of the business. The information system is connected to the payroll system to enhance supply of information. The area also has the suppliers that ensure food preparation. The area also oversees the disposal of waste materials from the company (Cilli And Olieves

Research paper on the secret society of the skulls Essay

Research paper on the secret society of the skulls - Essay Example that, the â€Å"Skull & Bones†, as it is more formally referred to, is a group of significant magnitude that, since the time of its creation, has left an indelible mark on different facets of the world around it. In light of this, the question becomes more about what impact(s) the group has had, rather than being about whether or not the group existed in the first place. Historically speaking, â€Å"The story of Skull and Bones begins in December of 1832. Upset (according to one account) by changes in the Phi Beta Kappa election process, a Yale senior named William Russell and a group of classmates decided to form the Eulogian Club as an American chapter of a German student organization. The club paid obeisance to Eulogia, the goddess of eloquence, who took her place in the pantheon upon the death of the orator Demosthenes, in 322 B.C., and who is said to have returned in a kind of Second Coming on the occasion of the societys inception. The Yale society fastened a picture of its symbol-- a skull and crossbones-- to the door of the chapel where it met. Today the number 322, recalling the date of Demosthenes death, appears on society stationery. The number has such mystical overtones that in 1967 a graduate student with no ties to Skull and Bones donated $322,000 to the society,† (Robbins, p.1). The financial contribution of its membership aft er graduation from Yale is something that is alluded to in the motion picture â€Å"The Skulls†, starring Joshua Jackson and Paul Walker. Having these men provide a portion of their estates to the greater trust fund of the society is something that has long been done by members since the beginning. With many college organizations offering membership to students who have a desire to become a part of something, the Skulls offer a particularly unique opportunity to those who are accepted as part of their fold. Before entrance into any group, it is commonplace for there to be an induction ceremony, so that the present

Executed Activity Plan with detailed Evaluation Essay

Executed Activity Plan with detailed Evaluation - Essay Example The behavior of Tina as to tend to avoid or ignore rules as well as the ability to participate more freely in the activity was the main guiding factor, when this was mapped on the EYFS, to develop a short term plan for her activity since her case was one of little details of ignoring rules. Tina’s age, developmental needs as well as other interests were also factored in. The plan developed for Tina, as earlier defined, was a short term. Short term plan is one that is frequently drawn and changed on a regular basis and is aimed and identify development in a specific concept or perspective (Department for Children, School and Families 2008). The short term plan can be done on a daily or weekly basis and will strive to assess the rate of integration of newly learnt concepts by a child. In designing and developing an ideal childhood development plan, that is effective, it was important that it follows a specific guideline which would ensure all the objectives therein, were achieve d. The system or plan so developed was able to continuously monitor the improvements, stagnation or decline in the development of the child. A better plan is that which provides checks or screening modalities which will be able to identify any abnormalities as soon as they occur (Education, E. C, 2010). Therefore, the system should be comprehensive enough, and be able to use information or observations noted, in making instructional decisions directed towards improving the child’s development curve. Consequently, the plan used in activated child development should be one that is consistent across settings, though, may be adapted to contain specific needs and demands of a given child. The progress of the child should not be specific but should include all the parameters of development as well. During observation of the children taking part in the foot painting activity, various critical points developed to incorporate in the plan. In the course of the play, Tina had shown an i nterest in working with the paints and manipulating colors which was actually a child’s own initiative. It was therefore important to keep the interest of the child while guiding the child to follow instructions and rules of the activities (Moyles 1998). The rules and instructions are the duty of adults in the development of the child since they give and ensure the rules are followed. The reason the instructions were not followed was probably because there was no keen listening or the message of the instructions were not decoded correctly. The role of the adults in the playing activity was to set the physical environment and prevent injuries from occurring. They also had to ensure the playing rules were followed. Children try to discover their abilities as they strive to be better than each other. In this activity, adult’s role was to explain the rules and instructions to be followed to the children. The tables were set with everything the children required and in the right sequence, so that they would obtain them without much difficult. The children were guided by answering their questions (McLachlan & Fleer, 2010). Parts of the rules were also explained to the children who did not understand while allowing them to work on their own. Demonstrations were conducted to show the children, especially in the case of Tina, to help in achieving certain details in their modeling which they did not know. Instructions were given at each

Quality Management at Coca Cola, Vodafone and Cadbury

Quality Management at Coca Cola, Vodafone and Cadbury The total quality management is customer oriented, with all the members of the organisation striving to systemically improve the organisation through the partial participation of the employees in problem solving efforts across the functional and hierarchical boundaries. The total quality management includes the concepts of quality products, process control, quality assurance and quality improvement on an fragmentary basis. All the transformational process in an organisation to improve the customers satisfaction in the most economical manner for all these the control is taken by the quality management. This process works in each unit of the work system with the internally self control. The problem solving action is given to the lower level in the organisation, allowing the responsible people to take the quality control and corrective measure where necessary in order to deliver a product or service that meet the needs of the customers. Total Quality Management has a management philosophy, a paradigm, a continuous improvement approach to doing business with a new management model. The philosophy of quality management has evolved a philosophy of continuous improvement focusing on the quality and the most important dimension of the activity. Meanwhile, dominant highlight the quality of the product or service. The total quality management goes beyond statistical process control activities to embrace a broader management on how we manage people and organizations by focusing on the whole process and not mere measures. Keeping the customers in mind at all time is when the company makes the quality products and services, which is always the highest priority of the organisations. From quality guarantee hard work of each employee for the quality of society as a whole. The company which wants to be success in the market and among its customers devotes itself to make quality products and service for its customers. TQM (Total quality management) is a way to manage the future of the organization and have much wider application only to ensure the product or service quality It is the way of managing the people and business processes to ensure customer satisfaction at every stage of the organisational activity, internally and externally. It is a combined effort of the effective leadership, results organisations doing the right things and right first time. The core of quality management is the customer- supplier relation edge, both externally and internally and in each edge lays a number of processes. This is the main activity that surrounds the organizations promise to quality and quality of the message and recognisation needs to change the entire organization to create quality. These are the basis for quality management and support of the leadership roles of people, processes and systems. For the quality management, the chosen companies are from different industries and they have different systems and requirement for their quality management for their product and services which are to be introduced to the market. The companies are Coca Cola, Vodafone, Cadbury. These three companies provides its products to the customers with products and services quality checked before introducing in the market so that the customers are satisfied and the company makes the effective and efficient use of the material and making profit at the end. 2. Quality Management at Coca cola The coca cola company ensures the best quality of its beverages by implementing globally accepted authenticated manufacturing process and quality management system. The company measure the products and its package quality attributes to ensure that the beverages products in the marketplace meet the requirements of the company and expectations of customers. Consistency and reliability are the two key factors to the quality of the product. These factors are critical in meeting the global regulatory requirements and the company standards. The global nature of the business requires high standards and processes for ensuring consistent products and quality from the concentrate production to the bottling and product delivery by them. For ensuring the consistency and reliability, the companys quality system is directed by The Coca-Cola Management System (TCCMS). TCCMS is their integrated quality management program which holds all the operations of the company system wide to the same standards for the production nad distribution of the beverages. It assures the highest standards in the management of the product quality, the environment and the health and safety throughout the Coca cola system. TCCMS is supported by the heads throughout the company as it guides the product safety and quality by bringing together the ultimate objective of the business and quality simultaneously with consistent metrics of monitoring the performance of the product, integrating the preventive actions as a management tool. It demands rigorous efforts while planning for introducing a new product or service including the Hazard Analysis and Critical Control Points (HACCP) into the companys system standard. This management system includes defining the problem solving methodologies and tools to make continuous product safety and quality improvements. The relevance of the product safety and quality guidelines are evaluated again and again so as to stay updated with the new regulations, best practices in the industry and the market conditions to help them sustain in the market with their competitors. The food quality and safety awareness are provided to the manufacturing as well as the entire supply chain. The company maintains a safety and quality system for the TCCMS requirement by establishing, implementing and documenting each business within the coca cola system. The process and quality assurance program conducted at each of the manufacturing facilities are with world class standards. The following are the programs. 2.1 Proof and testing source of water for plant site selection The manufacturing plant site is finalised only after the source water is tested for the requirement. The testing of the source water are conducted by the third party accredited laboratories, the analysis are conducted are based on the requirement of the globally standards. After the selection, the source water is checked and tested on a regular basis to ensure that the international standards are met. The water for the plant are taken through the sealed pipelines and stored in. tanks placed in secure areas of the water treatment plant. 2.2 Purity of Sugar The sugar selection process as severe as our water selection process. The sugar is brought from the high grade authorised mills, which is then cleaned with global acclaimed carbon treatment process. The sugar is then converted to purified sugar syrup which is that mixes with the soft drink beverage concentrate. 2.3 Carbon Dioxide Meeting International Purity Standards Carbon-dioxide is manufactured from authorised suppliers which meets the international purity standards. The gas is then taken through a severe quality control confirmation prior to using it in the beverages etc. 2.4 Automated Bottling Process The bottles returned from the market are recycled through automated process; these bottles are sterilized at a very high temperatures with formulated cleaning agents. The bottles are then transported to the filler for filing with the automated filling machine, the bottles are then capped, date coded and packed into crates. (Quality commitment, http://www.cocacola.in/quality/quality_commitment_policy.aspx) The company has a well clear and structured manufacturing procedure quality control and guarantee program. All manufacturing services of the company are skilled, experienced and professional training to manufacture and test the product. The company has a strong internal audit system to monitor the compliance to international and local standards. The manufacturing facilities are audited by the external audit agencies for the quality management standards. The company make sure that the beverages are tested by acknowledged quality assurance mechanism before it is brought to the market. Company meets the international standards ISO 9001:2000, ISO 14001 and OHSAS 18001 SGS and Lloyds of London, an internationally recognized registrar, to assess the quality system against Coca-Cola ISO 9001:2000 (quality) and ISO 14001 (Environment) . Department supports the activities of the company for each of the packages to enable them to offer world class products. The system applies to the bottling company, and activities are also supported by the same technical and quality systems and standards. 2.5 Quality Assurance and control The coca cola company has one global standard Coca cola operation in different areas follows the same international quality standards across all the bottling operations. Every ingredient used in the manufacturing process of the beverages meet all the local regulatory, company and international standards. They undergo through extensive testing and inspection before it is introduced. These ingredients are regularly tested by the external accredited laboratories so that they are updated and they meet the standards of the company 3. Quality Management at Vodafone Vodafone has adopted specific framework of analytically assessing the excellence of the services which are given to the customers. These frameworks are assessed from the concept and planning phase to their delivery of the product to the ultimate customers in the market. These frameworks include the following: 3.1 Service Evaluation Service Evaluation is done to ensure that the new product and services are designed, developed and implemented based on the quality requirements, keeping the company policies in mind and processes aiming to meet customers need. The quality standards of the new products and services are checked through specific number of trials with certain level standards, with prior and post launch of the product against the initial technical and quality specifications. 3.2 Quality of Service monitoring The most important method before going to set the target and network development on the use of mobile telecommunication network is to understand the customer perception on these matters. The pioneer indicators demonstrate the quality of service is the Call Success Rate- CSR- the percentage of successfully set up, maintained and released calls, as perceived by the customers, the Poor Voice Quality- accessing the quality of communication and the Weak signal Percentage- evaluating the weak signal level. Quality of Service is monitored is performed on their GSM, GPRS and UMTS Services. 3.3 Suppliers and Partners Performance Evaluation Vodafone access the quality of the product and service and identify the areas of improvement and implement appropriate action in order to maintain a mutual trust and cooperation with its partners and to achieve mutual beneficial synergies. 3.4 Participation in Vodafone group network and Service quality team Vodafone aims to ensure the quality of the product and services especially on the new technologies which creates the new demand for the company in the market. Special care is been taken about the participants in the Vodafone group network and service quality team. The purpose is to- To introduce the quality of service indicators for the product and services that are implemented within the frameworks of the corporate projects. To ensure the use of quality checked plans and measure its implementation To identify the required changes in the company, in order to update with the new technologies Vodafone is the first and the only telecommunication company in Greece and the few internationally certified for the development and implementation. The management systems within the framework of an integrated management. According to ISO 9001:2008 standards the Quality Management for the systematic and continuous improvement, development of its activities, and the customer satisfaction. Certificate of Approval (No: 362 212) Quality Management System according Vodafone retailer to ISO 9001:2008 for the companys commitment to offer products and services to customers through its passion for retail chain and in particular, a chain formed by the property and franchise stores. Certificate of Approval (No: 362 212) Environmental Management System under ISO 14001, which aims at the systematic management of the companys activities that affect the environment. Certificate of Approval (No.: 362 212 / D) Health and Safety Management System according to OHSAS 18001 / ELOT 1801, aims to provide a safe working environment and safe for all employees. Certificate of approval (362212) According to ISO 27001 the Information Security Management System , which concerns the security of information security in the enterprise, customers, shareholders and partners. Certificate of Approval (No.: 362 212 / F) According to BS 25999-2:2007, Business Continuity Management System is to ensure continuity of critical business operations and ensuring continuity of essential services to customers in case of unexpected incidents. Certificate of Approval (No.: 362 212 / H LRQA) (Integrated Management System, http://www.vodafone.gr/portal/client/cms/viewCmsPage.action?pageId=1620) 4. Quality Management Assurance at Cadbury Market high quality, excellent value products that consistently meet business requirements and comply with local standards, but continuously improve and exceed the expectations of consumers. It ensures that customers and consumers first become actively listening and understanding their expectations for quality and value points of purchase and consumption. Ensure that the representation of corporate image, including products and brands, meet the recognized standards, strengthen the commitment to quality and to safeguard the reputation of Cadbury. Preserve the right best time before culture, which continues to absorb the food quality and safety, where everyone understands their responsibilities and accountability. Use a quality system is monitored continuously improves processes to provide these policies and standards. Set clear management responsibilities and strengthening the achievement of measurable goals and objectives of quality and food safety. supply chain and business partners work to ensure compliance with quality policies and systems, ensuring quality throughout our supply chain. Place of continuous improvement is critical to performance, which allows us to offer better products and services to consumers and customers. Create a passion for quality, which are the successes and achievements are recognized and celebrated. Re-examine and bring up to date this policy to ensure that it continues to reflect the values and outlook of customers. (Quality and Food Safety Assurance, http://www.cadburyindia.com/cadtoday/qualityfoodsafety.asp) 5. Compare and Contrast Coca cola company has introduced a system named The Coca Cola Management System (TCCMS). This system is introduced in all the stages of the organisational level and also to the bottling agents so that the global standards of the company can be maintained with the bottlers. The company takes care of each of the process the product goes through, from the source water to the bottles used for the packaging for the beverages. Vodafone has adopted a specific framework for the assessing systematically and logically the quality of the services which are provided to the customers. These frameworks are assessed from the concept and planning phase to their delivery of the product to the ultimate customers in the market. These frameworks are set with the service evaluation of the product and technologies up gradation in the industry. Cadbury adopted the quality assurance for the products which are introduced to the customers. Maintain a right first time culture that constantly ensures the quality and food safety, every employee understand the responsibility given to them and they are made accountable for their activity. Quality management system is audited periodically to improve the process to deliver their policy and standards. All the three companies are giving great importance to the total quality management of its products and services. These quality management are considered as the responsibility of the company to its ultimate customers in the market. Different systems and frameworks are followed for the quality management. Whereas some companies have create a program for the quality management and some have just included it in its process. The quality management for each organisation differ based on their activities in the market. The system introduced in coca cola is implemented for all the regions and the bottlers as that they can have a global standard. The service evaluation at Vodafone is done for ensuring that the product and service match with the company policies and market demand. The Cadbury assurance is done with the aim of quality and food safety for the customers. 6. Impact on Innovation, Changes and Competitiveness Coca cola Companys system on quality helps them as a support to introduce new products in the market. The major competition faced by coca cola is from PepsiCo, TCCMS makes the difference between the two companies product and service. This helps the company to follow the market trends among the customers so that they can be up graded with the market trends. Vodafone has the systematic and logical framework for analysing the quality management. With the better quality product introduced in the market the RD of the company will be able to make new innovation to the product and which will be helpful for the company to compete with others in the market. Cadbury follows a quality system which helps them to provide the quality product to the customers. The company has a deal to innovate new product to the market and can be bringing out the efforts to face the competition in the market. 7. Recommendations The companies need to take care of the activities when given to the agents; they should have a proper light of the quality aspect of the product. The periodical checking and testing of the quality system should be made so that the systems can be up graded. The RD of the companies should be given the resources for the research. They should be made available with the equipment required. While innovation of the products are done, they should be marketed in such a way that they are they attracted to the customers. 8. Critical Reflection It was always known that Quality management is important in an organisation but the importance of quality management and its implementation in each and every process of the each activity is understood after making the research for the assignment. While studying the quality philosophy, approaches, systems and its management of each company selected, only then it was noticed that the companies RD division and top management takes a lot of efforts in making the product a success in the market. The product or service from the start of its planning it takes the lot of contribution for the quality in the company. Before making the systems for the quality management, the company need to make the market research for the product and service quality. They have to make note of the each and every process in the manufacturing and distribution of the product to the market. The employees have to quality check the product in every single step to ensure the quality. The resources required for the product to be made are to be checked and tested from its initial stages. Quality management is an important aspect in an organisation which the employees have to follow while manufacturing the product and services. The employee which are given responsible for the activities in the organisation, are made responsible for the corrective measures, this way it is easy for the employees to understand the mistakes made in the first process. It helps them to understand the actions required to follow while doing the activities. In every organisation, quality system should be given equal importance because the products are ultimately made for the customers in the market and they are the one to who would the critical viewer of the products in the market. The quality system should be checked and updated continuously so that the organisation should be left behind in the market. The quality in the product should be ensured before it goes to the market to the customer. Being a manager, I will be making the quality check conducted at every step to ensure that the products are safety and fine to be used in the market. This may increase the time in each process but can ensure a good product to the customers. Being a customer of several products, I will definitely prefer the products which are good in quality and will ensure the quality before use. Therefore any customer will think the same way. The quality of the product contributes to the organisation success with effective and efficient use of the resources in the organisation for the products. The organisation are never ready to compromise on the quality of the product since the quality creates an image of the product and ultimately the image of the organisation in the market.

Marketing Mix Analysis of iPad Essay

Executive Summary Managing and developing marketing mix appropriately is extremely important to firm’s marketing and success. In order to marketing product successfully, the right product must be exhibited to right people at the right place, right price and right time. If a firm can manage the marketing mix successfully, as a result, it can be a source of competitive advantage for firms. Each element of the marketing mix should be analyzed and if necessary, adapted to ensure that the right balance is achieved to give the product or service the very best chance of success in the market place. Apple is a successful company and its previous product iPod has a high market share in the global market due to its brand perception and image as s high quality innovative brand. In 2010, Apple launched an innovative product – â€Å"iPad† in US, which is a tablet computer with touch screen. Even in the first launching date iPad had been sold 0.3 million units. The product no doubt is getting support of Apple’s brand image and it has changed the way to consumer lifestyle. That is why iPad is thought as a revolutionary who will arouse a wave to electronic industry. Apple’s iPad delivered the value to the customer via marketing mix tools called the 4Ps: * Product looks good and works well. * Right price. * Right place at the right time. * Successful promotion helps to a larger output. Apple followed this by innovation and introducing new products in the market to satisfy consumer’s needs and wants. The current author here will use the theories, concepts of marketing mix to analysis the iPad. The remainder of this essay is structured into five parts. It begins by defining marketing mix and its evolution. Second, it analyse the company, iPad, its competitor and consumer. Third, it illuminates the marketing mix by analysing iPad. Finally it ends with the overall assessment and conclusion. Contents 1.Introduction and Definition3 1.1Definition of Marketing3 1.2Definition of Customer Value and Value Proposition3 1.3Definition of Marketing Mix4 2.Description of Apple & iPad4 2.1Brief Introduction of Apple4 2.2Introduction of iPad5 2.3Brief Consumer Profile6 2.4Brief Competitor Profile7 3.Marketing Mix Analysis of iPad7 3.1Product7 3.2Price10 3.3Place12 3.4Promotion14 4.Assessment of Overall Value Delivered16 5.Conclusion16 6.References18 1. Introduction and Definition 2.1 Definition of Marketing â€Å"Marketing is the process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others and forging relationships with customers.† (Philip Kotler, Gary Armstrong, 2009). This definition recognizes the importance of creating a long term relationship with customers and identifies the importance of satisfying customer wants. 2.2 Definition of Customer Value and Value Proposition Customer value is the difference between the values that the customer gains from owning and using a product and the costs of obtaining the product. Put it simply, customer value is created when the perceptions of benefits received from a transaction exceed the costs of ownership. The same idea can be expressed as a ratio (Chiristopher, 1996): Customer value = Perceptions of benefits The definition of customer value proposition is a well defined and persuasive marketing statement related to a specific product or service that details the reasons why a consumer would benefit from purchasing it. A value proposition is the definition of a firm’s promise to create and deliver customer value (Chapelet and Tovstiga, 1998). Fig 1.2.1 A model of value creation and the marketing process source: Adapted from Kotler Brown Burton Deans Armstrong, (2010), â€Å"Marketing† 8th Edition Figure 1.2.1 shows a typical model of value creation and the marketing process. Put it simple, marketing is a process cycle which consists of 5 simple steps as below: i. Customer buys or potential customer is contacted to understand the marketplace. ii. Finding out how the customer liked the product or what is needed. iii. Analysing these data and creating a plan that includes goals, strategy and its marketing mix. iv. Implement the plan that delivers value to customer which results in the customer’s buying the product and creating customer delight. v. Repeating the cycle starting with step (i) to step (iv) to make a better product sold with a better plan and continuously keeping this cycle going. Hence, create profits and customer equity. 2.3 Definition of Marketing Mix The concept of the Marketing Mix was first created by Neil H. Borden in his article called â€Å"The concept of the Marketing Mix† in 1964. In his article he explained the importance of a market to try to â€Å"mix ingredients† in their process in the market in order to be successful. E. Jerome McCarthy later grouped these ingredients into the four categories that are known as the 4P’s of marketing (Product, Price, Place and Promotion). Product — What does the customer want from the product/service? Price — What is the value of the product or service to the buyer? Place — Where do buyers look for the product or service? Promotion — Where and when can get across the marketing messages to target market? 2. Description of Apple & iPad 3.4 Brief Introduction of Apple Apple Inc., founded in 1976, is an American multinational corporation which is best-known for its hardware and software products. The hardware products are: Macintosh, iPod, iPhone and iPad. One example of the famous software of Apple is iTunes, a proprietary media player application that works with iTunes store and allows customers to download music and offers other features of consumer electronics. Fortune magazine named Apple as the most admired company in the US in 2008, and in the world from 2008 to 2012. 3.5 Introduction of iPad On January 27, 2010, Apple introduced the much-anticipated media tablet, the iPad (As shown in Fig2.2.1). Fig 2.2.1 Introduction of iPad (source: www.apple.com) The iPad measure 9.7 inch wide screen display with multi touch screen with 1024 x 768 resolutions which is lighter and thinner than any other notebooks or laptops. Its internal 25 watt-hour battery can run up to 10 hours of video, 140 hours of audio playback and one month on standby as Apple claims. Steve Jobs stated that, with the introduction of the iPad, Apple had opened a market for a new class of mobile devices. (As shown in Fig 2.2.2) Fig2.2.2 Apple iPad First Hands-on (source: http://www.ipadforums.net) 3.6 Brief Consumer Profile Consumer market can be defined as â€Å"all the individuals and households who buy or acquire goods and services for personal consumption† and consumer buying behavior can be defined as â€Å"the buying behavior of final consumers, individuals and households who buy goods and services for personal consumption† (Kotler, 2009). Table 2.3.1 shows the analysis of market segmentation for iPad. SEGMENTATION BASE| SELECTEDSEGMENTATION VARIABLES| Geographic Segmentation| Region| West Malaysia, east Malaysia| City size| Major metropolitan areas, cities| Density of area| Urban| Climate| Hot, humid, rainy| Demographic Segmentation| Age| 18-34, 35-49, 50-64| Sex| Male, female| Married status| Single, married, divorced, living together| Income| RM40,000 and over| Education| College, college graduate, postgraduate| Occupation| Professional, white-collar| Psychological| Needs| Sense of self-worth, fashionable| Personality| Extroverts, novelty-seeker, aggressives| Perception| Low-risk| Learning-involvement| High-involvement| Attitudes| Possitive attitude| Psychographic| Lifestyle| Couch-potatoes, outdoor enthusiasts, status-seekers| Cultures| Malay, Chinese, Indian, and other foreigners| Religion| Muslim, buddhism, hinduism, christian, catholic, and others| Social| Middle, upper| Family| Bachelors, young married, full nesters, empty nesters| Use-Rated Segmentation| Usage rate| Heavy users, medium users| Awareness status| Aware, interested, enthusiastic| Brand loyalty| Strong| Use-Situation Segmentation| Time| Leisure, work, morning, night| Objective| Personal, fun, achievement| Location| Home, work, mega mall, restaurant| Person| Self, family members, friends, peers| Benefit Segmentation| Convenience, social acceptance, easy e-book reading, value-for-the-money, service| Table 2.3.1 Market segmentation for iPad From analysis above can see that most of Apple’s users are high-end clients who have the strong purchasing power, easily accept new technology and they are very loyal to Apple. 3.7 Brief Competitor Profile Apple iPad bring threats and impact to PC industry in some way. On one hand, the hot-sell of iPad attracts many PC manufacturers set foot in this field. So the other tablet computers will be the biggest competitor, such as Blackberry’s playbook, this is a tablet computer which located in business person, and it will also attract public’s eyes because of its vast multimedia function. On the other hand, the price advantage of netbook is also a challenge to iPad. After all compared with traditional computer, iPad may not a necessity. To some business and professional people, they will choose the traditional notebook rather than iPad. 3. Marketing Mix Analysis of iPad According to the information that searches from magazines and internet, the author knows many information of iPad. The author here will use the theories, concepts of marketing mix to analysis the iPad. 4.8 Product â€Å"Product means the goods-and-services combination the company offers to the target market. â€Å" (Philip Kotler, Gary Armstrong, 2009). The iPad bridges the gap between smart phone and laptop, it offers equivalent range of features and functions that a computer does. It has internet capabilities running on both Wi-Fi and 3G. Some of the features are discussed previously. Fig 3.1.1 shows its tech specs. Access to Apple Apps Store which has over 300,000 applications and to iTunes are attractive features of iPad. Fig 3.1.1 Tech Specs for Apple iPad (source: http://www.apple.com) Value delivered to customer: 1) Convenient to Carry and Easy to Use Compared to functionalities and performance, it is surprised that iPad weighs only 1.5 pounds. It is very thin and sleek measuring only 0.5 inches. This lightweight iPad is very useful for business trip, making it easy to transport as compared to a laptop. Not only it is easier to carry it around, but also be able to use it to check e-mails, show videos and photos to people instantly whenever required with its long battery life, which at 10 hours is 2-5 times longer than a notebook (As shown in Fig 3.1.2). Fig 3.1.2 E-mail and photo function for iPad (source: http://www.cnbeta.com) 2) Easy for E-Book Reading One benefit that can’t miss is the iBooks Application. Customer can download the favorite e-books to iPad and read while traveling (As shown in Fig 3.1.3). Fig 3.1.3 E-books on Apple iPad (source: http://www.telegraph.co.uk) Retrieving books to read on ibooks application on iPad is simply easy. Browse through the e-bookshelf on the iPad, choose one title wish to read and click, the book opens in front. Customer can view the book in portrait or landscape, and the way the pages flip is awesome – flip it with finger and looks just like a real book. 3) Excellent Service for Customer What’s more, the service of iPad is very nice. Apple has its own key service – iTunes. Customer can get this value to enjoy the all kinds of internet resources such as music, video and applications (As shown in Fig 3.1.4). Fig 3.1.4 iTunes on Apple iPad (source: http://www.ipadforums.net guardian.co.uk guardia guardia) The iTunes online store makes it incredibly easy to purchase songs and load them onto the devices. When customer wants to watch or listen, they neither need to search from the CDs nor television channels. What they need to do is just opening the iTunes, all they want is in iTunes, it let the media browse much faster, it is easier to sort. 4.9 Price â€Å"Price is the amount of money customers have to pay to obtain the product. â€Å" (Philip Kotler, Gary Armstrong, 2009). The iPad is priced starting from $499 for 16 GB storage to $829 for 64GB storage and 3G connectivity. In detail, tab 3.2.1 shows the price of iPad selling in Malaysia. iPad| 16G| 32G| 64G| Wi-Fi| RM 1, 549.00| RM 1, 849.00| RM 2, 149.00| Wi-Fi + 3G| RM 1, 999.00| RM 2, 299.00| RM 2, 599.00| Tab 3.2.1 Selling price of iPad (source: http://www.apple.com guardian.co.uk guardia guardia) Value delivered to customer: 1) Eco-friendly Device for Environment Protection The iPad is made of recyclable glass and Aluminum and the packaging material is recyclable & the packing is efficiently done. It is not using Arsenic, PVC, bromine fire, Mercury as the company has restricted the use of harmful chemicals. With such price, customers are not buying the fashionable device only, more importantly, they are making contribution to environment protection. Fig 3.2.1 shows how green is the iPad. Fig3.2.1 How green is the iPad (source: http://sortable.com) 2) Flexible Price as Actual Needs The iPad price varies according to its storage capacity and the internet access capacity, which leads to reducing the initial cost on the first ever tablets based on customer’s actually needs and application (As shown in Fig3.2.2). Fig3.2.2 Price and configuration of the iPad (source: http://www.apple.com) 3) Cost Saving with Maxis Bundled Package It is available on Maxis bundled packages with a 24-month contract based on different types of iPad internet plan (As shown in Fig 3.2.3). By doing so, the price of iPad has been dropped down from RM450 to RM950. The plan is much more attractive not only for those who can’t afford to pay for the high price, but also for some of the SME to extend their business. Fig 3.2.3 Maxis iPad Bundled Packages (source: http://www.maxis.com.my) 4.10 Place â€Å"Place includes company activities that make the product available to target consumers. â€Å" (Philip Kotler, Gary Armstrong, 2009). Apple started selling the iPad not only from its official websites, but also retail outlets and Apple Store. Value delivered to customer 1) Easy Walk-in Location for Purchase The iPad can be purchased from Apple Store, Apple Premium Reseller and Apple Authorized Reseller located in Malaysia. All shops are conveniently located and beautifully designed, identified by the large backlit Apple logo, such as in most famous shopping mall like Sunway Primary, One Utama, KLCC and Mid Valley in Selangor, even in Melaka, Penang, Sabah and Sarawak. The value is so easy for customer to come and have a journey on iPad (As shown in Fig 3.3.1). Fig 3.3.1 Apple shops in Malaysia In each shop, customer will be able to find dedicated Apple-trained and Apple-certified Mac experts who can come up with the right solution for you. 2) Time-Saving Online Order Apple iPad are also available on internet for the customers on Apple’s website. Online purchase is the easiest and time saving way for most of them (As shown in Fig 3.3.2). Fig3.3.2 Online Apple store for iPad (source: http://www.apple.com) On the website, the Apple explains the number of features and benefits of iPad. This adds the value to the consumers as convenience is a value that people appreciate and for which they will pay more than the actual price. 3) Golden Service for Apple Loyalty When customer are on the go, the Apple Store app is the best way to research, personalize and buy products from Apple and get the most out of customer’s visits to the Apple Retail Store for Apple loyal fans. Fig 3.3.3 shows what can do with the Apple Store app on the iPhone or iPod touch from search to pay. Fig3.3.3 Apple store apps for iPhone and iPod Touch (source: http://www.apple.com) 4.11 Promotion â€Å"Promotion means activities that communicate the merits of the product and persuade target customers to buy it. â€Å" (Philip Kotler, Gary Armstrong, 2009) Apple Company had been promoting the iPad with the help of social media campaigns and multi-channel media strategy. Value delivered to customer: 1) Multiple Channel for Better Understanding of iPad The online promotion by Apple on Facebook, YouTube and other related websites approaches to the consumers added more value to the decision of consumers of buying iPad. Same like in stores all the information is available online for customers. Customers can download brochure from its website for their convenience. When Apple announced the idea of iPad, most fans write blogs and share through internet. Customer will see them and many videos about iPad, some of them are made by Apple and some are made by other people. These blogs and videos are shared by many other people through many ways (As shown in Fig 3.4.1). Fig3.4.1 Video sharing about iPad (source: http://www.9to5iPad.com/) 2) Custom Engraving of iPad Apple had offered free iPad engraving from its online store, allowing customers to add a personal touch to the tablet in time for the holiday seasons (As shown in Fig 3.4.2). Customers are given the option to engrave up to 2 lines of free text on the back of an iPad after selecting an iPad model and any desired accessories from the online store. Fig 3.4.2 Website about iPad engraving (Source: http://store.apple.com/) 3) Free Delivery for On-line Purchase When purchasing the iPad online from Apple’s official website, customer will get the value of free delivery. Just wait for 3-4 business days, the product will be arrived on hand safely. 4. Assessment of Overall Value Delivered Apple has always placed a major emphasis on the marketing and the brand awareness of its products. The iPad’s advantage is that they offer several different features in one product. Converging all the new technology into one product is the route apple is seeking. It’s making life easier for their consumers by being able to conduct many applications in the one product. Apple’s iPad followed all the 4P’s of marketing mix to deliver the high level of value to the customers. The company has manufactured an iPad using strong in-built applications. The gadget permits people to work and entertain anytime anywhere, as a value of experiencing its easy and convenient use. It provides value to customers through a huge number of features which helps in saving time and energy. Adding more to customer value the price of iPad is competitive and flexible in the market as discussed above. It advertised on T.V., newspapers, magazine, radios and also on internet, which makes people have clearer understanding in various channel. It provides value by available at all the apple stores and website. From the iPad’s 4P’s analysis, we can easily see the difference of it, and can answer the question â€Å"why people buy it which seems unnecessary product.† Apple iPad satisfy their needs and this delivers the value as a product and service in terms of features, style performance, durability, quality, reliability and design to the customer. 5. Conclusion Apple iPad is a new product which has made a dent in the history of tablet business domain and the first successful product. This has also ignited the demand for new and improved tablets from Apple and other competitors. Apple has used the 4P’s of marketing in a very efficient and proper manner, so that added the value to the customer’s decisions of purchasing iPad. When Apple introduced iPad, they intended to come across the consumer’s wants and demands which would satisfy to their lifestyles. Apple in future which demands more innovative products and the company still need to adapt to expected changes in iPad which they have already started in their new iPad 2. With their experience, they are able to continue strengthen its position in the industry. 6. References 1. Philip Kotler, Gary Armstrong. (2009). Principles of Marketing. (7th Edition). Australia. Pearson. 2. Kotler Brown Burton Deans Armstrong. (2010). Marketing (8th Edition). Australia. Pearson. 3. Borden, N. H. (1964). â€Å"The concept of the Marketing Mix†. Journal of Advertising Research. Vol II 4. APDGT YAMAMOTO. â€Å"Understanding Customer Value Concept: Key To Success†. pp. 547-552. 5. Chapelet, B. and Tovstiga, G. (1998), â€Å"Development of a research methodology for accessing a firm’s business process-related technologies†, International Journal of Technology Management, Vol. 15 Nos  ½, pp. 10-30. 6. Apple Annual Reports, 2010 7. www.apple.com 8. www.maxis.com.my

Examine the tensile strength of three specimen of low, medium and high carbon steels is examined

The aim of this laboratory experiment is to examine the tensile strength of three specimen of low, medium and high carbon steels is examined. The microstructure of the specimen is determined and calculations such as tensile strength, yield strength etc were clearly recorded. Also, the background theory was stated, the apparatus and procedure used to achieve the experiment was described. The main part of this lab report is the discussion on the results and how close they've been calculated to the original theoretical values by taking into consideration some external experimental errors. The last part of this report is the conclusion on the whole procedure. INTRODUCTION The main purpose of this lab report is by using a tensile testing machine (Hounsfield tensometer), to determine mechanical properties of three different plain carbon steel materials (low carbon steel, medium carbon steel and high carbon steel). Also, their grain structure is to be examined using a Metallurgical microscope. BACKGROUND The three different materials are the low-carbon, medium-carbon and high carbon steels. Their tensile strength is examined which by definition is explained as the amount of stress that a material can resist when a force pulls it along its length until a complete deformation takes place. A ductile material is a material that contains the properties of plasticity and tenacity and it's able to change its shape when a force acts on it and can keep that changed shape even after that force is removed. (Timings R. 2006) The tensile test is mainly used to specify the strength and ductility of a material. Also the tensile test involves: 1. Material showing a yield point which is the point that an extension takes place without any increase in load 2. Proof stress which is used to determine the amount of plastic deformation. 3. Secant modulus which is used to determine the elasticity of the material. (Timings R. 2006) Plain carbon steels: Ferrous metals are basically a metallic material (iron) and it means that iron is combined with carbon. Iron and carbon, the simplest of the ferrous metals (Latin ferrum=iron), are the main elements of plain carbon steels. Low-carbon steels have a carbon content 0,1-0,3% in addition to impurities. This kind of steels cannot be directly hardened by heat treatment, but they can be readily carburized and case hardened. The type of medium-carbon steels have a carbon content 0,3-0,5%. They can be toughened by heat treatment. All types of high carbon steels (carbon content 0,8-1,0%) are extremely strong and their response to heat treatment is better than the medium-carbon steels. However, because of the high carbon content they can be hardened to a high degree of hardness. (Timings R. 2006) The iron-carbon (Fe-C) diagram in figure1 helps to study and learn more about the microstructure of carbon steels as well as their heat treatment. Figure1. â€Å"The Fe-C phase diagram shows which phases are to be expected.† (1) â€Å"At the low-carbon end of the Fe-C phase diagram, we distinguish ferrite (alpha-iron), which can at most dissolve 0.028 wt. % C at 738 à ¯Ã‚ ¿Ã‚ ½C, and austenite (gamma-iron), which can dissolve 2.08 wt. % C at 1154 à ¯Ã‚ ¿Ã‚ ½C.† (1) EXPERIMENTAL PROCEDURE In order to complete this test, three tensile test specimens, each of different carbon content, are given. Also a tensometer machine is available in order to tense the specimens. The machine works as follows: Firstly, the specimen is placed on the machine and a force pulls it along its length. This force is measured (in kN) on a digital force meter which is connected to the machine. On the top there is a cylinder with a graph paper around it in order to sketch a graph of force against the extension of the specimen. This is done by moving the pointer on the graph paper by 0,5kN respectively and pointing on the graph each time the reading on the digital force meter increases by 0,5kN, for instance, if the reading reaches 1,0kN the pointer has to be pointing at 1,0kN and by the time that the reading is 1,0kN a point is sketched on the graph. (See figure 2 below) Figure 2. Furthermore, measurements of the length and cross-sectional area were taken before and after the test in order to determine the percentages of elongation and the reduction in area. The last part of the experiment is to examine the three micro-specimens given which is the exact same material and condition as the three materials used on the tensile machine and determine the percentage of the carbon content of their grain structure. This is done by using a Metallurgical Microscope. RESULTS The results of the experiment were calculated and recorded on a table as shown below: Test piece material % carbon content Yield strength (N/mm2) Ultimate tensile strength (N/mm2) % elongation % reduction in area Specimen A Low-carbon steel 0,1 315 430 37 66 Specimen D Medium-carbon steel 0,4 475 660 28 62 Specimen N High-carbon steel 0,8 932 960 13 30 All the specimens had normalized treatment conditions. Graphs were plotted for every specimen, which state clearly the points of force and extension. (See Tables below) The ultimate tension strength (uts) was calculated by the following formula: â€Å"† (3) The yield strength (ys) was calculated by the following formula: â€Å"† (4) The elongation percentage (elon.) was calculated by the following formulae: â€Å"† (5) The reduction in cross-sectional area (red.csa) was calculated by the following formula: â€Å"x 100† (6) Microstructure results The following specimens are the result of the experiment. The white region of each specimen is ferrite and the gray region is pearlite. The carbon content is determined using the iron-carbon (Fe-C) phase diagram. SPECIMEN A SPECIMEN D SPECIMEN N DISCUSSION The experiment is now completed and a discussion about the results is made. The values calculated in the experiment are going to meet the theoretical values of the three specimens used. In the table below all the results were recorded: CALCULATED THEORETICAL Low carbon steel UTS (N/mm2) 430 162-3200 YS (N/mm2) 315 140-2400 ELONGATION (%) 37 1-48 REDUCTION A. (%) 66 13-99 Medium carbon steel UTS (N/mm2) 660 450-2290 YS (N/mm2) 475 245-1940 ELONGATION (%) 28 0.6-34.2 REDUCTION A. (%) 62 0.2-71.4 High carbon steel UTS (N/mm2) 960 161-3200 YS (N/mm2) 932 275-2750 ELONGATION (%) 13 1.9-30 REDUCTION A. (%) 30 13.4-75.2 The table above show clearly that the calculated values are close to the theoretical values. This means that the experiment was successful and the calculation were correct. Although, there's always a small percentage error in every experiment. The most common error in every experiment is the human error and this is the main type of error that may took place in this experiment. Also, differences in temperature and the purity of the material used is an important issue. Furthermore, from the examination of determining the grain structure of each material under the microscope the difference between them was very clear. For instance, the different amount of ferrite and pearlite could be identified, high-carbon steel had darker color than low and medium carbon steels which means that the amount of pearlite is almost 100%. Also, from the tables plotted on the tensometer machine the load that every specimen could withstand, the elongation percentage and the reduction in cross-sectional area were different. By considering these values, low-carbon steels have the least amount of load before complete deformation and the most percentage on both reduction in cross-sectional and elongation of the three specimens. This means that low-carbon steels have the least amount of carbon. In addition, low carbon steels can be defined as ductile materials. Medium-carbon and high-carbon steels are less ductile have les percentage of elongation. This means that they are harder and they are applied more load in order for deformation to take place. Finally, the last part of the discussion is about the different yield point of the three specimens. If the graphs are considered, a sudden fall of the load appears to take place on the graphs of low and medium carbon steels during the procedure. This means that the two specimens faced a reduction in cross-sectional area (also known as necking). This doesn't seem to happen to the specimen of high-carbon steel which means that the deformation took place without having any noticeable reduction in cross-sectional area as the load was kept increasing. CONCLUSION In conclusion, the three specimens where tested and results were given. Since the calculated values meet the theoretical values, the experiment was successful. Discussion about the ductility and the main structure of the given specimens was made and also the differences between them were stated.

How Word Order Affects Spanish Adjectives

How Word Order Affects Spanish Adjectives Put an adjective before a noun or after the noun in Spanish, and usually it makes only a subtle difference, if any, in the meaning. But there are some cases where the placement of the adjective makes significant enough of a difference that we would translate it differently in English. For an example, take the following two sentences: Tengo un viejo amigo. Tengo un amigo viejo. A safe translation of these two sentences would be fairly easy to come up with: I have an old friend. But what does that mean? Does it mean that my friend is elderly? Or does it mean that the person has been a friend for a long time? Word Order Can Remove Ambiguity It may surprise you to find out that in Spanish the sentences arent so ambiguous, for viejo can be understood differently depending on where it is in relation to the noun that is described. Word order does make a difference. In this case, tengo un viejo amigo typically means I have a longtime friend, and tengo un amigo viejo typically means I have an elderly friend. Similarly, someone who has been a dentist for a long time is un viejo dentista, but a dentist who is old is un dentista viejo. Of course it is possible to be both - but in that case the word order will indicate what youre emphasizing. Viejo is far from the only adjective that functions that way, although the distinctions arent nearly always as strong as they are with viejo. Here are examples of some of the more common such adjectives. Context still matters, so you shouldnt consider the meanings to always be consistent with whats listed here, but these are guidelines to pay attention to: antiguo: la antigua silla, the old-fashioned chair; la silla antigua, the antique chairgrande: un gran hombre, a great man; un hombre grande, a big manmedio: una media galleta, half a cookie; una galleta media, an average-size or medium-size cookiemismo: el mismo atleta, the same athlete; el atleta mismo, the athlete himselfnuevo: el nuevo libro, the brand-new book, the newly acquired book; el libro nuevo, the newly made bookpobre: esa pobre mujer, that poor woman (in the sense of being pitiful); esa mujer pobre, that woman who is poorpropio: mis propios zapatos, my own shoes; mis zapatos propios, my appropriate shoessolo: un solo hombre, only one man; un hombre solo, a lonely mantriste: un triste viaje, a dreadful trip; un viaje triste, a sad tripà ºnico: la à ºnica estudiante, the only student; la estudiante à ºnica, the unique studentvaliente: una valiente persona, a great person (this is often used ironically); una persona valiente (a brave person) You may notice a pattern above: When placed after a noun, the adjective tends to add a somewhat objective meaning, while placed before it often provides an emotional or subjective meaning. These meanings arent always hard and fast and can depend to a certain extent on context. For example, antigua silla might also refer to a well-used chair or a chair with a long history. Some of the words also have other meanings; solo, for example, can also mean alone. And in some cases, as with nuevo, placement can also be a matter of emphasis rather than simply of meaning. But this list does provide a guide that should be useful in helping determine the meaning of some double-meaning adjectives. Sample Sentences and Placement of Adjectives El nuevo telà ©fono de Apple tiene una precio de entrada de US$999. (Apples brand-new phone has an entry price of $999 U.S. Nuevo here adds an element of emotion, suggesting that the phone offers desirable new features or is something otherwise fresh or innovative.) Siga las instrucciones para conectar el telà ©fono nuevo. (Follow the instructions in order to connect the new phone. Nuevo says only that the phone was recently purchased.) El mundo sabe que Venezuela hoy es un pobre paà ­s rico. (The world knows that Venezuela today is a poor rich country. Pobre suggests in part that Venezuela is poor in spirit despite the riches at its disposal. El economista chino dice que China ya no es un paà ­s pobre, aunque tenga millones de personas que viven en la pobreza. (The Chinese economist says that China still isnt a poor country, although its has millions of people living in poverty. Pobre here likely refers only to financial wealth.)

Reflective essay on education and training The WritePass Journal

Reflective essay on education and training Introduction Reflective essay on education and training IntroductionReferenceRelated Introduction Through this course I have learnt reflect on my strengths and weaknesses in relation to education and training. I now recognize that there are different learning styles which are Activist, Reflector, Theorist and Pragmatist (Honey and Mumford, 1982). Online questionnaires have shown that I am between an activist and a pragmatist. I now understand why I focus on practical matters and to be less interested in exploring hypotheticals or more abstract and theoretical areas. I need to understand what a theory is useful for, and what it can be applied to in the real-world. I require information to be explained so I can relate it to previous experiences. I tend to teach students by my preferred method of learning although on reflection this is not suitable for all (Anonymous ) . I find it difficult to concentrate on lengthy written tasks or reading technical books. I have found reading off screen hard work and have   a tendency to flick between screens therefore I have had to print out the screens and read them on paper and instruction videos I have had to watch several times. I also am learning to become more disciplined when using the computer as I often have multiple windows open thus becoming easily distracted. Time management is something that I now aware is not my strongest point in that I tend to leave projects until the last minute. I have therefore mapped out a study plan, to allow me to make constructive use of my time. (Landsberger) The discipline of critiquing is a challenge for me as I tend, with education journals with training articles that have multiple choice questions, to try and answer the questions first without reading the article or at least speed read it. I now understand how important when looking at journal articles and web pages how relevant the information is and more importantly its source being it a properly referenced article or a sponsored piece (Pears, Shields and Lancaster, 2007). Previously I had never considered this to be particularly important. This is an area I need to improve, as I now realise much of studying is about critiquing and assessing information In previously I have used end note in Windows Word as the reference tool, as I was unaware of other styles of referencing especially when used for academic papers. I now have learnt how to use Refworks as a tool for referencing which I have also applied to another project. Using search engines in the past have been very much a hit and miss affair where I used phrases rather than keywords. Having been shown how to use Google scholar and specifically Boolean operators, my search strategy is now more efficient and has led to a larger number of relevant hits. (Anonymous ) Reference Honey, P. Mumford, A. (1982) Manual of Learning Styles. P. Honey. Anonymous Learning Styles Available at: ndt-ed.org/TeachingResources/ClassroomTips/Learning_Styles.htm (Accessed: 4/28/2011) Landsberger, J. F. Time management. Available at: studygs.net/timman.htm (Accessed: 4/24/2011) Pears, R., Shields, G.    Lancaster, S. (2007) Cite them right. Newcastle upon Tyne: Pear Tree Books. Anonymous boolean operators Google Search Available at: google.co.uk/#q=boolean+operatorshl=enprmd=ivnsfdei=ezK0TZTlHISg8QOs3uyVDAstart=10sa=Nfp=d1007c4880f2cdbd (Accessed: 4/24/2011)

Athletic Affiliation and Violence Against Women Essay

Athletic Affiliation and Violence Against Women - Essay Example I agree with Sunday's findings in that culture plays a large role in determining the frequency of rape. I would argue that females have very little representation in high-level sport, so there is somewhat of a gender imbalance here. Sanday lists the three main causes as violence, male domination, and gender segregation. Sports such as football and hockey are violent enough already, but they also encourage male domination. Finally, females are not equally represented in these environments. If they are, in the case of football, then they are likely to be cheerleaders, which once again fulfill a stereotype that they are only there for entertainment and the pleasure of the players. Although violence against women can occur in all aspects of society, it is more likely to occur in sports because of the pressure.  Females are not equally represented in these environments. If they are, in the case of football, then they are likely to be cheerleaders, which once again fulfill a stereotype t hat they are only there for entertainment and the pleasure of the players. Although violence against women can occur in all aspects of society, it is more likely to occur in sports because of the pressure.

Esssy Essay Example | Topics and Well Written Essays - 1500 words - 1

Esssy - Essay Example When they do, the organization then can evaluate where they are now in terms of that purpose and where they expect to be in the future. The International Federation of University Women deems organizational purpose essential that they have created a thirty-minute module for each member to comply with. This module focuses on making members assess who they are, what they desire to do, and with whom they intend to do these things together. The members are reminded of their purpose that IFUW is a non-profit, non-governmental organization of women graduates committed to empowering women and girls through education to reach their full potential throughout their life span. After answering a questionnaire, the members are asked to gather in a small group to discuss their answers openly. This strategy is used to help members develop a common understanding of the organization’s purpose and to clarify any misinterpretations about it. Disoptimization can be best understood in terms of optimization and that means being able to make full use of a tool or program to the best potentials it has and can offer. This translates to the optimum performance of a program or policy. For example, Benini et al. in the study of policy optimization for a dynamic power management suggests that â€Å"the main function of a power management policy is to decide when to perform component state transitions and which transition should be performed, depending on system history, workload, and performance constraints†. The paper proposes power management policies that are of a finite-state so that the power consumption of complex computer systems can be reduced by exchanging performance for power in a controlled manner. On the other hand, disoptimization may mean that all options for the good of the organization as well as the good of the general public is ignored. One good example would be that of the European Transmission System Operators (TSO). TSOs are the ones who make trade